Kuala Lumpur · SEA

Alex Lu.

Business development across gaming payments and digital rewards. I connect platforms, telcos and retail brands into partnerships that ship, and increasingly, into AI.

Alex Luimages/portrait.jpg
What I actually do

Partnerships that turn
ideas into reality.

Most brand partnerships stall at the MOU. My work sits in the part after that: commercial structure, integration scope, and the refinement that keeps a partnership improving after launch.

01

Telco & DCB

Direct carrier billing partnerships: revenue-share structuring, bundled gaming propositions, and joint go-to-market with operator marketing teams.

02

Market entry

Screening, on-ground partner mapping and launch strategy for new markets across Southeast and South Asia.

03

Platform integration

Embedding gaming top-up storefronts inside partner apps, scoping the commercial and UX shape of the integration.

04

Bulk credit & loyalty

Selling digital credit into loyalty catalogues, telco reward programmes and retail campaigns as a redemption currency.

05

Cross-industry brokering

Introducing brands to each other where neither had a reason to meet: sponsorship, barter trade and tri-party campaigns.

06

AI business development

Building the commercial motion for a new AI services unit: positioning, pricing and the first cohort of clients.

7+
Years in BD & partnerships
6+
Markets worked
12+
Brands connected
3
Ventures of my own